So what is a brand, exactly?
You’re a small business owner. Or a startup. Or a Chief Marketing Officer. No matter who you are, you have one question: How does your business do business in a world of clicks, taps, swipes, and scrolls?
The answer is: You build a brand.
So again, what is a brand? Well, first, it isn’t a logo or a tagline. It’s not a CEO or a secretary. It’s not your best-selling or worst-selling product. It’s one thing: Your brand is what your audience tells their friends.
To put it another way: it’s not what you say you are, but what they say you are. See the connection?
Even though all those things that we said aren’t exactly your brand still aren’t exactly your brand, they do have A LOT of influence on exactly what your brand is.
If you want people to tell their friends who you are, then you need to show them who you are. If you want the right people to tell the right people about what you do, then you need to have a plan to reach the right people, right?
And if you want people to share what you do with their friends, then you need to do things worth telling about.
The answer is: You build a brand.
So again, what is a brand? Well, first, it isn’t a logo or a tagline. It’s not a CEO or a secretary. It’s not your best-selling or worst-selling product. It’s one thing: Your brand is what your audience tells their friends.
To put it another way: it’s not what you say you are, but what they say you are. See the connection?
Even though all those things that we said aren’t exactly your brand still aren’t exactly your brand, they do have A LOT of influence on exactly what your brand is.
If you want people to tell their friends who you are, then you need to show them who you are. If you want the right people to tell the right people about what you do, then you need to have a plan to reach the right people, right?
And if you want people to share what you do with their friends, then you need to do things worth telling about.
Why You Need A Marketing Agency
If you’re serious about marketing your business, you need to be dedicated to learning applicable marketing mediums, researching proven tactics, developing relationships with the media and the press, negotiating the best terms and analyzing the outcomes.
Do you have that kind of time? Or would your time be better spent running your business? An ad here and there is not a marketing plan … it’s a waste of time and money. You need structure and accountability in order to reap the rewards of marketing.
Do you have that kind of time? Or would your time be better spent running your business? An ad here and there is not a marketing plan … it’s a waste of time and money. You need structure and accountability in order to reap the rewards of marketing.
Why You Need Blackhound
We spend time getting to know our clients and their business then we utilize our experience and expertise to customize marketing programs to suit their goals and budget. As a boutique agency, we provide full-service marketing with a diverse group of individuals who specialize in different areas of today’s marketing world.
Blackhound Creative Werks is not just a marketing firm; we are a part of your team. We get to know your business intimately, then we create a plan to push out information that appeals to your customers and speaks to them on their terms.
We become a resource to our clients, allowing them to focus on their product development and overall business success.
Blackhound Creative Werks is not just a marketing firm; we are a part of your team. We get to know your business intimately, then we create a plan to push out information that appeals to your customers and speaks to them on their terms.
We become a resource to our clients, allowing them to focus on their product development and overall business success.