Who is your target customer?
What do they do; where do they shop; where do they eat?
What are they looking for from a business like yours?

These are all questions that should be in your mind when you’re conceptualizing a creative campaign. Many businesses make the mistake of designing materials THEY like … instead of designing materials that appeal to their CUSTOMERS.
You need a team of professionals who can focus on your customer during the design process … and then you need to trust them.

Each company and each project always has a unique feel, but maybe there is something in here that catches your eye in relation to the obstacles you're facing with your business.
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